Attracting Volunteer Firefighters: Marketing

In our last post, we covered the basics that all firefighting organizations can implement in order to attract more volunteers. As marketing has proven time and time again to be one of the best ways to raise awareness, keep people informed, and reach thousands (if not millions) of people, this is one of the most effective strategies. In addition to protecting their operation with a Volunteer Firefighter Liability Insurance package, share this insight with your clients.

Be strategic.

One of the most effective ways to attract volunteers is to demonstrate what the firehouse has been doing all along. Highlight the good that the firefighters do and the community the embody, demonstrate cutting edge technology and techniques that are implemented, and showcase training programs that are in place to give the volunteers the information and resources they need to thrive.

Utilize the internet.

People in their 40s and younger get much of the information they consume online, and they communicate regularly through social media. Therefore, it was essential for the ATFD to have a dynamic, information-packed Web site and a Facebook page with regular updates. Every newsletter, poster, and press release refers back to the ATFD’s Web site and Facebook page, where much more information is available not only for possible recruits but for the entire community. In addition, ATFD firefighters starred in a series of video public service announcements on fire safety tips that were then posted on these sites, explains Leza Raffel of the Abington Township (PA) Fire Department (ATFD) to Fire Engineering.

In addition, utilize the fire department’s website to nurture potential leads. Offer a form for volunteer applicants to submit where a leader can get in touch with him or her and explain the process. The more access is available, the more your clients can attract volunteers and motivate them to apply.


About Provident Fire Plus

At Provident Fire Plus, we offer custom tailored packages to best protect firefighters and volunteer firefighters. We understand the risks that emergency response teams are subjected to on a daily basis, and have worked to serve these dedicated professionals for over 87 years. For more information about our products and policies, we invite you to contact our experts today at (855) 201-8880.